Elsa Smith
WHO ARE WE?
Established in 2021, Tree of New Beginnings was founded by Elsa Smith who is dedicated to walking a committed journey with her clients for healing and empowerment on the road to wellness.
Elsa does not just offer advice, but methodically and practically equips her clients with powerful and effective tools to overcome their emotional, mental and spiritual struggles through qualified and proven methods. Her approach integrates practical life skills with pastoral care to provide a tailored and compassionate path for each individual's well-being.
"Walking with you through life’s challenges — emotionally, spiritually, and personally."
"Life can feel overwhelming at times. Whether you are navigating anxiety, grief, relationship difficulties, burnout, or a season of transition, you do not have to face it alone."
"I offer professional pastoral counselling in a safe, confidential, and
compassionate space where healing and growth can begin. Available in-person in cape town and online across South Africa."
- Elsa Smith
Elsa Smith
Director / Head Counsellor
Credentials:
Certified Counsellor through Achology
(Academy of Modern Applied Psychology (UK)) - 2020
Achology accredited through SOMAP
(Society of Modern Applied Psychology)
Certificate in REBT (Rational Emotive Behaviour Therapy)
2021 Course Accredited by: Complementary Therapists Accredited Association (CTAA) Membership Number: 10662322
Diploma in Modern Applied Psychology
2026 through Achology
Business Degree
Major in Human Resources.
Over 20 Years experience as a Human Resources Professional
Sozo Healing Ministry 2023
"This HOPE we have
as an ANCHOR for our
SOULS..."
- Hebrews 6:19
Testimonials
15% Off All Items
"Elsa supported me through some of the hardest conversations I’ve ever had, coaching
me with wisdom and care as I shared difficult experiences with my family. Beyond the
emotional and spiritual work, she encouraged and guided me practically—helping me rebuild
confidence, prepare for interviews, and ultimately secure a job during a time when I felt
incapable of moving forward."
- Lané
"In our sessions together, I never felt scared, rushed, or overwhelmed but I was able to speak honestly. Her calm presence created a space where difficult conversations felt manageable and healing could take place."
Elsa is someone who brings peace, wisdom, and genuine care into every interaction. I would highly recommend her to anyone seeking a compassionate counsellor."
- Claire
"My name is Devon and I worked extensively with Elsa between 2022 - 2025.
We worked in counselling and in deliverance. Elsa has a tremendous heart for people and her discernment is excellent. She is sensitive in the spirit and has a way of cutting through confusion and getting right to the heart of the issue. She also has an amazing ability to talk through very difficult issues with care and in peace. "
- Devon
"There is NO FEAR
in LOVE but perfect love
CASTS OUT fear..."
- 1 John 4:18
"Elsa is a gifted and sincere counsellor who
has an exceptional ability to make people feel safe,
seen and genuinely heard.
What especially stood out to me was the depth
of her spiritual maturity. Elsa is a woman
saturated in prayer and discernment and that
posture of attentiveness is evident in how
she walks with others."
- Corné
"Elsa served as part of our church counselling team for several years and was a deeply valued member of our ministry. During that time, she faithfully walked alongside people through some very difficult and sensitive seasons with wisdom, compassion, and genuine care.
Elsa has a rare kindness about her. She creates a safe, respectful space where people feel seen, heard, and supported. She was a true blessing to our counselling team, and I have no hesitation in recommending her to anyone seeking thoughtful, compassionate, and trustworthy counselling support."
- Israel
"I would confidently refer anyone needing counselling to Elsa.
Because of her deep compassion, gentleness, and genuine heart to see people live whole, healthy and happy lives in Christ, I know she always goes above and beyond to serve the people God sends to her.
Having served alongside her in ministry, I’ve consistently seen her create safe, non-judgmental spaces where people feel heard, understood, and cared for.
With over 9 years in Christian ministry myself, I recognise in her the integrity, emotional maturity, and Christ-centred love that are essential for counselling. You will be in safe and kind hands with Elsa Smith."
- Jodie
"For this light momentary
affliction is preparing for us an
eternal weight of glory
beyond all comparison..."
- 2 Corinthians 4:16
Our Team
Meet Our Counsellors
Our team at Tree of New Beginnings is composed of dedicated professionals who are committed to providing compassionate care and supporting the personal growth and empowerment of our clients.
Elsa Smith
Head Pastoral Counsellor
Chamony Jonck
Pastoral Assistant
I am a pastoral counsellor committed to walking alongside individuals through life’s most challenging seasons.
My approach is compassionate, respectful, and grounded in practical counselling principles, with faith-based insight offered where desired.
I believe counselling should be a safe, non-judgemental space where you are heard, supported, and empowered to grow. Sessions are guided by your needs and paced in a way that feels supportive and respectful.
My counselling approach is:
- Client-centred
- Confidential and ethical
- Supportive and practical
- Respectful of your personal faith journey and values
ABOUT ELSA SMITH
BOOK YOUR SESSION
Contact Us
Contact
078 509 6779
Address
Office situated in
Vredehoek, Cape Town,
South Africa.
Opening Hours
Mon - Fri:
Saturday:
10:00 am – 19:00 pm
9:00 am - 13:00 pm